An interesting development in the fitness market today with news that Sports Direct is planning to open 200 gyms across the UK with membership packages starting at £5 per month.
The move comes in the wake of the firm’s decision to buy 30 sites from well-known chain LA Fitness.
"This will be affordable fitness on an unprecedented scale," said a spokesman for Sports Direct.
"It will revolutionise the market by making private gym membership a realistic lifestyle choice for millions of people."
Given that Sports Direct is run by self-made billionaire and Newcastle United FC owner Mike Ashley, I can’t help but think that he knows what he’s doing.
But there again, have you seen the size of him?