Sports Direct clambers onto gym treadmill

An interesting development in the fitness market today with news that Sports Direct is planning to open 200 gyms across the UK with membership packages starting at £5 per month.

The move comes in the wake of the firm’s decision to buy 30 sites from well-known chain LA Fitness.  

"This will be affordable fitness on an unprecedented scale," said a spokesman for Sports Direct.

"It will revolutionise the market by making private gym membership a realistic lifestyle choice for millions of people."


Given that Sports Direct is run by self-made billionaire and Newcastle United FC owner Mike Ashley, I can’t help but think that he knows what he’s doing.

But there again, have you seen the size of him?