Leeds digital recruitment platform Herd has appointed communications agency VANBAR Associates to provide PR support and boost its business profile.
Herd was founded last year by entrepreneur Amy De-Balsi to act as a link between technology firms in the Leeds City Region and help candidates access the growing number of vacancies in the local digital sector.
The firm also organises regular networking events and offers members access to industry intelligence and contacts in Yorkshire.
Recent sign-ups include Epiphany, Sky Bet and Leeds City Council.
Mrs De-Balsi said it was an ideal time for Herd to further capitalise on the opportunities the burgeoning Leeds digital community presented, with many London companies now relocating their software engineering functions to the city.
In April 2015 the Government launched the Tech North initiative to help digital firms in Leeds and neighbouring cities work more closely together and promote the North as a prime location for global technology businesses to invest.
And in his Budget a few weeks ago, Chancellor of the Exchequer George Osborne announced plans to create new three new Tech Hubs in the North including £3.7million for a six-floor technology business incubator in the centre of Leeds.
“The Leeds digital sector is on the march, as evidenced by the ever-growing number of jobs being created by Herd members and made available on our website and via social media,” Amy said.
“In our short history, Herd has established a strong record of achievement in filling these roles. And through our other activities such as providing networking opportunities, we’ve enabled many local tech firms to collaborate.
“Herd’s partnership with VANBAR Associates will raise our brand profile, increase industry awareness of what we do and attract many more members to our ranks.”
VANBAR Associates is an integrated communications firm established in 2014, also based in Leeds.
Barry White, a partner at the agency, said: “I’ve worked with Amy in the past and been immensely impressed by the professionalism, knowledge and skill she brings to the table.
“Under her leadership, Herd has rapidly become a vital resource for digital and tech firms across Leeds City Region.
“VANBAR Associates looks forward to playing our part in assisting Herd to expand its role and membership in the months ahead.”