It should not be beyond the realms of human understanding to appreciate that proper preparation is a key element for success in any media interview.
It is all the more so if the interview is due to go out live and seasoned LBC interrogator Nick Ferrari is facing you across the desk.
However, someone forgot to mention these basic rules to Green Party Leader Natalie Bennett who had been invited on to talk about her party's General Election manifesto.
Cue a series of initially harmless questions from Mr Ferrari about affordable housing, a central plank of the Greens' plans to build 500,000 new social homes.
I'm afraid my words cannot do justice to what happened next.
I therefore invite you to click onto this LINK - before climbing under your desk.