Madonna's undignified downstairs tumble at the BRIT Awards has made global headlines.
But did she mean to fall?
It may seem like an odd question to ask, but it has been posed by some including Chris Evans on his Radio 2 Breakfast Show.
And there is a logic to the argument.
Remarkable as it may seem, Madonna is now 56 years old and - understandably - her profile and record sales aren't what they once were.
So might the bruises associated with a bit of prime time stage-diving be a price worth paying to remind you that she's still around.
Apparently not, according to Madge.
In an interview to be broadcast on The Jonathan Ross Show tomorrow evening, the one-time Material Girl described her fall as a "nightmare" which left her with whiplash (and she wasn't even sitting in a parked car).
"I had a man standing over me with a flashlight until about 3am to make sure I was compos mentis," she explained.
She instead blamed what happened on a "wardrobe malfunction" owing to her cape being tied too tightly. (It happened to Dracula many times).
"Everyone was worried my cape would slide off, so they tied it really tight around my neck," she said.
"I got to the top of the stairs and I pulled the silky string, and it wouldn't come undone.
"I had two choices: I could either be strangled or fall, and I chose to fall."
So she did.
Expect tickets for her forthcoming world tour to be in even greater demand as a result.